©2018 BY ONEARTH GUIDES.

Resource Guide: Branding & Business Development Tool

The Resource Guide is all about building you and your business long-term. See all the benefits that the Resource Guide provides and what each means to you:

Unique to You

​No advertisers or competitors — only you — appear in your custom Resource Guide.

Cost-effective

Get a whole year’s supply of your own custom Resource Guides for about (often less than) the cost of one ad placed in one magazine one time... or cost-share and reduce or eliminate expense (see Cost Sharing below).

Lead-Generation Tool

Add an offer for a free Resource Guide to all your ads (print; radio; TV; online; “farming” mailings; etc.) as a call-to-action that increases ad response rate by 22% (per G.A. Wright Marketing Study - ask for a free copy of the 20-year study).

Free Marketing Graphics

At no charge, we provide Request Button graphics to add to your website & print advertising, so you can build a prospect database (“Click here or call for the Yourtown Resource Guide – a $19.95 value. Yours free!”).

Get More Listings

Sellers list with you because you have an established and proven system for generating buyers (see “Lead-Generation Tool” above). Bring a database of buyers to every listing meeting.

Sales & Marketing Tool

  • As a Hand-out to prospective clients: Your custom Resource Guide is exclusively about you, associating you and your message with your community.

  • As a Mail-out to prospective clients: Your custom Resource Guide is your exclusively-branded fulfillment piece to add to mailings and respond to inquiries.

Brand Builder

  • Your custom pages can be any image, any design, any colors, any text, consistent with your brand. 

  • The branding is specifically designed to promote you and/or your company — and only you.

Free Design

​We provide “free-design” artwork — at no charge — from our graphics gallery for your custom covers, if you do not have existing artwork, and work with you on your design, layout, and message.

Longevity

  • As a “reference publication,” clients & prospects hold on to your custom Resource Guide — and information about you — for future reference. 

  • Your Resource Guide, due to its higher perceived value, is not discarded, like business cards or other promo pieces might be.

Quality

​Printed on high-quality glossy paper stock for a professional look and feel, the Resource Guide reinforces the idea of you/your company as a high-quality, professional provider.

Credibility-builder

Associates you/your organization as a knowledgeable resource about your community. 

Team Building/Cost Sharing

Allows you to build your team dynamic, if you choose to organize a group, co-op, or shared buy with your team members or business partners and share/eliminate costs.

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