Resource Guide: Branding & Business Development Tool
The Resource Guide is all about building you and your business long-term. See all the benefits that the Resource Guide provides and what each means to you:
Unique to You
No advertisers or competitors — only you — appear in your custom Resource Guide.
Get a whole year’s supply of your own custom Resource Guides for about (often less than) the cost of one ad placed in one magazine one time... or cost-share and reduce or eliminate expense (see Cost Sharing below).
Add an offer for a free Resource Guide to all your ads (print; radio; TV; online; “farming” mailings; etc.) as a call-to-action that increases ad response rate by 22% (per G.A. Wright Marketing Study - ask for a free copy of the 20-year study).
Free Marketing Graphics
At no charge, we provide Request Button graphics to add to your website & print advertising, so you can build a prospect database (“Click here or call for the Yourtown Resource Guide – a $19.95 value. Yours free!”).
Get More Listings
Sellers list with you because you have an established and proven system for generating buyers (see “Lead-Generation Tool” above). Bring a database of buyers to every listing meeting.
Sales & Marketing Tool
As a Hand-out to prospective clients: Your custom Resource Guide is exclusively about you, associating you and your message with your community.
As a Mail-out to prospective clients: Your custom Resource Guide is your exclusively-branded fulfillment piece to add to mailings and respond to inquiries.
Your custom pages can be any image, any design, any colors, any text, consistent with your brand.
The branding is specifically designed to promote you and/or your company — and only you.
We provide “free-design” artwork — at no charge — from our graphics gallery for your custom covers, if you do not have existing artwork, and work with you on your design, layout, and message.
As a “reference publication,” clients & prospects hold on to your custom Resource Guide — and information about you — for future reference.
Your Resource Guide, due to its higher perceived value, is not discarded, like business cards or other promo pieces might be.
Printed on high-quality glossy paper stock for a professional look and feel, the Resource Guide reinforces the idea of you/your company as a high-quality, professional provider.
Associates you/your organization as a knowledgeable resource about your community.
Team Building/Cost Sharing
Allows you to build your team dynamic, if you choose to organize a group, co-op, or shared buy with your team members or business partners and share/eliminate costs.